A reflective essay on how digital futures quietly reformat identity from a narrative self into an operational signal — and how power then shifts from open coercion to the continuous modulation of who stays visible, credible, and actionable. Its hinge is de-addressing: not a prohibition but being made unreachable when a score slips below a threshold. It moves through Freyermuth, Harari, Foucault, Deleuze, Zuboff, Hayles, and the surveillant-assemblage literature.